Adding subtle animation to the photographic artwork for the This Never Happened label music releases.
Using Photoshop to composite layers from the flat album artwork. Compositing VFX and animation inside After Effects to add a bit of interest throughout the track previews to show off the new releases.
Keeping the core visual strong is important to remain true to the original artwork. The videos acted almost like cinemagraphs, with subtle motion being added that reflect the style of the artwork and the soul of the music.