This Never Happened Animated EP Artwork [2018-2019]]
A Livestream Visual Package for Anjunabeats
Role: Motion Graphics, Video Production, Animation
Tags: This Never Happened, Lane 8, Music, Artwork, Promo, Video, EDM, Dance, Electronic, Cinemagraph

Concept

Adding subtle animation to the photographic artwork for the This Never Happened label music releases.

Process

Using Photoshop to composite layers from the flat album artwork. Compositing VFX and animation inside After Effects to add a bit of interest throughout the track previews to show off the new releases.

Takeaway

Keeping the core visual strong is important to remain true to the original artwork. The videos acted almost like cinemagraphs, with subtle motion being added that reflect the style of the artwork and the soul of the music.

Follow the label, This Never Happened, and Lane 8 on Twitter.

If you would like to work with me on your next project, please contact me at info@hiadammarshall.com

Share this web page